slalom effect
A winning pitch is to be simple.

Slalom creates simple but powerful strategies, to obtain rapidly concrete results.

Slalom creates consensus, motivation for purchasing and emotional appeal.

That is all but simple: ideas, hard work and experience in the field are needed, as well as awareness that in a new enterprise  10% value is the idea itself,  but 90% is a hard workload and the full implementation of the original idea.

Success means adapting strategies to changing times.

Slalom started in 1980 as a communication and public relation agency, specialized in sport brands. Today Slalom’s field is technical life style, wellness, active leisure time.

Playing sports taught us the method: training, details’ care, determination, concentration, antagonist’s study, performance and trying well our strength.

Creativity implies lateral thinking.

The key of long-lasting success is a prompt understanding of when a pattern of thought is outdated. A winning team balances concentration (to hold the course and curiosity), inspiration and lateral thinking (breaking the rules). The winner is a fore-runner, the first to assimilate the new in order to satisfy unexpressed needs.  

The name is Slalom, because we believe that, in work as well as in life, one should zigzag between obstacles with both physical and mental agility.
Before we start a down-hill, we can see the run in our mind. But the winning ski run comes out from the simplicity, to our  perfect athletic performance.

Our premises are in Milan  (Via Adige, 20), in a 4.300 ft2 dedicated building.
The show-room  (1.600 ft2) hosts the PR activities and the Media Relations.
A staff of 14 people runs all plans of Communications and Public  Relations  in order to increase the value of  the enterprise and of its products, through  image, identity and product placement.