SNOWING IN MILAN. DREAMING ABOUT SKIING.
28/11/2008
Designed by your feet. Salomon takes alpine boots further again. Simply heat the shell, step in and allow the shell to form to the metatarsal contour for a personalized fit. Only 20 mn in shop for perfect shell customization. This is the great news in the ski shop for this Winter. Slalom Agency developed the communication plan since the Sell In period. Now in Sell Out period is on air the ADV campaign and the Press office Activity is in progress. Big success till now even only at the beginning of the winter season. Many telephone call directly to the stores and to the Italian Salomon Subsidiary.