New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. To ensure the best fitting, best performing shoes and apparel, NEW BALANCE is focused on improving technology and production methods. A big part of that is maintaining five manufacturing facilities here in the United States where we continue to produce shoes and apparel that meet the standards we've employed for more than 100 years. We have also remained committed to a core set of values that include integrity, teamwork and total customer satisfaction. Endorsed by no one, this is the choice to always develop just quality to reache the best performance. New balance Italy was at PITTI Firenze with the new SS collection 2010. A very important occasion to underline a great position in the Italian sport and fashion market. An original Press Kit was in the Press Office created by Slalom. A paper’s shoe, a rich template with all the details of the unique upper. With all the info inside. Very appreciated by all the journalists.

http://www.newbalance.it

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