When the most reputable sailing event in the world sets off, Peak Performance is the official clothing supplier.

This will not be the first time Peak Performance is involved in sailing. Previously the sport fashion company has supported boats in the Whitbread Round the World Race, and in September they were one of the main sponsors of the Challenge Julius Baer on Lake Geneva.

- The America’s Cup is the most prestigious event within the marine world. An excellent opportunity for Peak Performance to reach a new audience in a world we already are part of, says Peak Performance CEO Jonas Ottosson. Besides, many of those who sail also have an interest for skiing and playing golf.

In connection with the regatta, Peak Performance will launch an exclusive America’s Cup-collection. The collection will be worn by all personal during the event and will also be sold in a limited range of Peak Performance General Stores and by chosen retail stores. These will be listed on www.peakperformance.com as from mid January.

The America’s Cup is the oldest trophy in international sport, and the cup also offers the biggest prize in world sport.

 www.peakperformance.com